BOOROOLA sheep as the ancient origin of merino wool, from the Southern Alps of New Zealand, the most beautiful and wildest place on our planet, produces one of the best types of merino wool in the world, with its ultra-fine, filament, strength, and white.

This extraordinary landscape here with dozens of mountains, thousands of glaciers, ice-carved fjords, forests, alpine lakes and vast snowfields offers a home for merino who have learned to hack the highlands by developing a high-tech coat of exceptionally fine wool, light and breathable in summer, and highly insulating in winter.

BOOROOLA sheep strain has a high rate of multiple births. Improved Booroola sheep now are more productive in supplying longer, stronger, whiter merino fiber which stays softer for longer and is less likely to pill. Therefore, BOOROOLA has produced the lightest and purest fiber, with non-itching, miraculous ability to warn off the stinks.

Now, we’ve pioneered the use of merino wool in the wilderness and fused nature and technology to create merino layers for the outdoors, for performance sports, and for the city. We’ve adapted merino wool into a lightweight system of all-season garments for people since it has lots amazing benefits.

BOOROOLA clothing brand was born in the fashion center of this planet¬– France, and it also come into China now. We are not only pursuing on elegant product, but also functionality of every single piece. We look on the details and have an element of surprise – interior stitching, or a print on a pocket. We use BOOOOLA merino wool for all premium inner next-skin products.

We collaborate with the New Zealand farmers to take responsibility for every step of the process: how to feed the sheep, how sheep growing and treated to get the wool.When you’re in Booroola merino, you know the sheep felt as good making it as you do wearing it. BOOROOLA Merino, A performance merino! It’s bestowed by nature and now specially engineered for YOU -the nature lovers!